![]() ![]() You’ve got to try and work out what it is your readers, the readers, are likely to want. You’ve got to choose your length, you’ve got to choose your subject. And all of a sudden that deal’s undone and anything that then happens, you’ve got to make happen and it’s not at all clear that you can. So what have you got to offer? I mean, if you’re in The Times, you’re in The Times, it’s already done. “People have endless choices of who they’re going to read, who they’re going to follow and what they’re going to listen to, and so on. One problem he has now, he says, is the “incredible cacophony” of writers with whom he must compete. He found it “scary” as most of his career to date has been so structured around clear deadlines and expectations from editors. ![]() He first got the idea after being introduced to Farrah Storr, a former editor of Elle and Cosmopolitan UK who is now head of writer partnerships for Substack in the UK.Īt this point, Aaronovitch had subscribed to a few Substacks but not considered writing one himself. One of his newsletter’s main missions, he writes, is to “give readers the weapons necessary to debunk and sometimes even prebunk the worst and most insidious of the bogus claims and arguments widely disseminated in the modern world”. ![]() Dominic Ponsford Joining Substack when ‘all you’ve got is your past reputation’Īaronovitch has quickly moved on to his own experiment: launching a Substack newsletter, Notes From The Underground, at the end of March. ![]()
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